Search Engine Optimization or SEO is one of the most lucrative ways to drive traffic to a site and in turn make you money in internet network marketing.
Let’s explore this concept and how this can benefit you in growing your internet network marketing business.
SEO focuses on organic search engine traffic. This means that you do not have to spend a cent for paid advertising campaigns like Pay-Per-Click (PPC) on Google, Yahoo, MSN, or any other search engines. All traffic on SEO is free.
Furthermore, SEO traffic is perceived to be of a higher quality compared to PPC. When yousearch for something on Google, where do you click? Left or right? Most probably the sites listed on the left because it somehow seems more popular or "feels right", right?
That is why SEO is very relevant.
Why is SEO good for your network marketing business?
SEO is good for your network marketing business because it is generally a low competition market (compared to debt consolidation or credit cards) because not many network marketers are bringing their business online… yet. On the other hand, people who are good with SEO might not get involved in network marketing. They generally prefer to spend more time in front of the computer and they could be afraid of network marketing (either because peoplehave tried to recruit them in the past or they simply dislike the industry for whatever reason).
Simply put, very few network marketers are ‘SEO guys/gals’ and very few SEO guys/gals are network marketers.
So you should be able to get your sites ranked easily. By site, I mean a site you designed or had designed for you. Using the replicated site from you company is not the best thing to do. I'll explain why in another article.
Here are a few tips you must focus on to get your site ranked easily on the Internet.
Focus on optimizing your site's and your brand name...not your company's by writing articles positioning you as a leader. You want to brand yourself and you do that using your site or blog. Submit these article directories like E-zine Articles and other onilne article directories. Remember to use a proper anchor text for your article and your site – e.g. Internet Network Marketing.
Next, you need to target long tail keywords. A long tail keyword example is – “Lose weight with Herbalife” or “How Transfer Factor Works”. I will get into how to properly search for long tail keywords in another article.
You can use social networking and marketing sites, such as Squidoo Lenses and Hub Pages, to get traffic and bolster your rankings easily. These two sites are considered high authority sites and you will be able to get traffic if you write good content. There are easily dozens of authority ebooks on the proper way to build hubpages and lenses. You can research that online.
At the end of the day, you don’t need to have a super high ranking site or a blog in order to get traffic. You need to do the small things consistently, like submitting articles and getting links pointing back to your site. The key is to drive traffic no matter which search engine ranking position you are in – it is no point getting rank no.1 if no one is searching for that keyword.
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