Moving your site up through the search engine ranks might be very simple. There are only two simple steps to achieve this, here we look at what you must do.
The first step to Search Engine Optimising any web site is proper keyword research. There are loads of tools about to help you to do this and the target is to find several keywords that you stand a chance of simply optimising your web site for.
Step 1 – Find your keywords
To do this, use tools as for instance Google’s Keyword Selector tool to get a selection of suitable keywords with visitors, then see which of these keywords you are currently appearing for somewhere in the results. Pick one or two of these keywords, possibly some those you are listed highest for, without being on the top page.
To do this, use tools as for instance Google’s Keyword Selector tool to get a selection of suitable keywords with visitors, then see which of these keywords you are currently appearing for somewhere in the results. Pick one or two of these keywords, possibly some those you are listed highest for, without being on the top page.
The theory of selecting these keywords
The theory is easy. Work on those that you are already listing for (but not very well) as this shows the competition might not be too tremendous.
The theory is easy. Work on those that you are already listing for (but not very well) as this shows the competition might not be too tremendous.
By the time the work has been done for those 1 or 2 keywords and you are listed on the top page of Google (being hopeful!), then the work will have had the side effect of moving your web site up for other keyword terms.
Review your collection
Possibly once per month review the selection and select the targets for that month. This means that if a term is highly competitive you are not wasting your time on it forever and can switch over to other terms that you are also seeing improvements on.
Possibly once per month review the selection and select the targets for that month. This means that if a term is highly competitive you are not wasting your time on it forever and can switch over to other terms that you are also seeing improvements on.
But the vital question is, what is the magic work you need to do to get your site’s ranking improved?
Step 2 – Building back links
Well there are plenty of answers, but the easiest is a little bit of clever link building. If you are already appearing somewhere for the search terms then Google has already recognised your website as appropriate to the term and no on page work is possibly needed. You can just concentrate on the off page work.
Well there are plenty of answers, but the easiest is a little bit of clever link building. If you are already appearing somewhere for the search terms then Google has already recognised your website as appropriate to the term and no on page work is possibly needed. You can just concentrate on the off page work.
So look into different ways of building back links. Personally, I just ignore links directories these days, but guest blogging, article writing, blog commenting and other tricks all do work.
Social media for SEO?
Unfortunately, Google has been strong with various social media networks that have high Page Ranks and insisted that they all “nofollow” the links they give to user’s websites. So whilst these websites might give you masses of links and possibly even traffic from readers, they are beyond doubt no good for Search engine optimisation, at least not with the big web-sites let’s say Google. They might be exceptional for direct traffic, but that’s not what we are looking at here.
Unfortunately, Google has been strong with various social media networks that have high Page Ranks and insisted that they all “nofollow” the links they give to user’s websites. So whilst these websites might give you masses of links and possibly even traffic from readers, they are beyond doubt no good for Search engine optimisation, at least not with the big web-sites let’s say Google. They might be exceptional for direct traffic, but that’s not what we are looking at here.
If you want to know more about finding website visitors, call over to our website to learn more about targeted web traffic. There you will find load more ideas or you can read more about how to get more web traffic if you prefer to do it yourself!